"In hacking, you use it to take advantage of people. What will get them to click on that link?"

But then, it's all connotation. Do this exercise:

1. Write 1 Call to Action (anything you want to manifest)

2. Write it: Sound apologetic/guilty

3. Write it: Sound excited

4. Write it: Sound selfish

5. Write it: Sound caring

Example:

1. Build solidarity, self-efficacy, & make it in life together

2. Hey, would you want to join this Newsletter? It's okay if you don't.

3. I'm writing this awesome funny interactive Newsletter. It's like a best friend in your inbox when we were kids and used to email each other! Want in?

4. Hey, join my Newsletter. Here's the link.

5. I want to lift each other up, & I'm doing it through this interactive Newsletter where we all share resources.